Read through our best practices for writing effective ad copy before you launch your next search campaign.
How can advertisers achieve success in a search campaign? Through intent data, which allows marketers to deliver the right ad to the right audience at the right time.
Search technology that was once limited to simple search engines has paved the way to include voice, social, and site search.
As Tom Peters once said, a sale momentarily weds a company and a customer. The length of the post-sale marriage, if you will, depends on many factors
Ad.net’s advertisers, who run paid search campaigns with some or all of the big 3 search networks, turn to our marketplace as an extension of what they currently do.
“We were expecting an on-target campaign from a new partner, but we did not foresee how easy and uninvolved was the entire process of bringing Ad.net onboard as a partner”
A lack of trust between buyers and sellers has meant that data from buyers that could have really helped their vendors to optimize their campaigns
In the early days of paid search, when there was a time that Google, Yahoo and MSN had equal shares of
At the 2015 iMedia Brand Summit held in San Diego, Julian Alridge, who is the VP of Brand Activation at Charles Schwab, delivered a keynote address
At a recent meeting with an agency in New York whose clients run with Ad.net, an interesting conversation